Our first Beach Clean-up Day!

Desert Snow Beach Cleanup Drive

We love keeping a clean house, some of us are frankly a bit OCD about it. Which is why when we suggested the team hit the nearest beach for a clean-up day, it was like Christmas Eve all over again. (Plus we got to skive off work, double bonus!) So, we gathered the troops, armed ourselves with two trash bags each – one for recyclable plastic and another for non-recyclables – and made our way down to Kite Beach on a beautiful sunny Dubai morning.

 Desert Snow Beach Cleanup Drive

The extent of plastic pollution

While we worked our way down the beach, Ayzo, our research guru, rattled off some alarming facts she’d dug up that blew our minds. Did you know that according to a report by the Ellen Macarthur Foundation, it’s predicted that by 2050 plastic will outweigh fish in the sea? Or that plastic products breakdown into microscopic pieces that end up in the flesh of marine animals and sea salt, which we eventually consume? We’re pretty sure we speak for everyone when we say we’re not keen on eating our meals with a side of PVC.

 Desert Snow Beach Cleanup Drive

As we silently collected cigarette butts, pieces of fishing nets and plastic bags off the beach, the images we’d seen of wildlife suffering at the hands of manmade plastic flashed before our eyes. From turtles stuck in six-pack rings, seals choked by fishing nets, beached whales with plastic in their stomachs and crabs using creepy doll heads as shells.

 

Desert Snow Beach Cleanup Drive

 

Doing our part

As an environmentally conscious and responsible company, we always encourage our customers to use sustainable, artificial snow and ice as an alternative to real snow and ice where practical. We participate in global reforestation projects to offset our carbon footprint and strive to find eco-friendly solutions to ensure that all aspects of our business have the least harmful effect on the environment.

 

Desert Snow Beach Cleanup Drive

 

Future missions

While, our first beach clean-up effort was a success and had its benefits, to make an impact, we decided we would need to generate greater awareness of the devastating effects of plastic waste on our planet. Which is why we plan to hold more clean-up projects and conservation initiatives in the future. We hope this has inspired you to start initiatives of your own, or to join us on our next mission! Follow us on Facebook and Instagram for future clean-up dates, and in the meantime, say ‘NO’ to plastic.